Sunday, August 25, 2019
Comparison of Public Relations and Digital Outreach

Public Relations

Digital Outreach

Informative Interactive
Define Discover
Monologue Multilogue
Fixed means to Fixed Ends Flexible Means to Flexible Ends
Scripted Messages Shared Meanings
Public Announcements Community Listenings
Strategic Communications Authentic Conversations
Press Releases Blog Posts
Direct Mail Email
Push Content Pull Content (RSS)
Pamphlets YouTube
Open Houses Webinars / Podcasts
Public Presentations Chats
Web pages Wikis
Quantitative Analysis Qualitative Synthesis
Public = Consumer Public = Contributor
Competition Collaboration
Persuasive Informative
Promotional Discerning
Educational Engaging

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